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Georg Jensen - Copywriting
Proactor's collaboration with Georg Jensen to create captivating copy for timeless designs
Georg Jensen is known for their timeless and elegant design solutions, always presented in exclusive packaging and accompanied by captivating copy. As a copywriting agency, Proactor has had the privilege of collaborating with Georg Jensen to translate the visionary lines and exquisite craftsmanship of several designers into compelling copy.
Proactor's collaboration with Georg Jensen involved creating copy for several iconic collections, including the Cobra, Alfredo, and Elephant, as well as the Christmas collections of 2015 and 2016. Proactor also wrote the booklet that presented Georg Jensen to the public at Salone del Mobile in Milan in 2015.
Through their work, Proactor was able to capture the essence of Georg Jensen's legendary design history and translate it into evocative copy that complemented the brand's timeless designs and supported their brand identity. By giving Georg Jensen's products a voice that resonated with their audience, Proactor not only honored the brand's design heritage but also helped to promote their products to their audience.
In conclusion, Proactor's work with Georg Jensen exemplifies their ability to create captivating copy that highlights the unique features and benefits of a brand's products while also supporting their brand identity and resonating with their audiences.