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AFSMK - Communication Strategies & Concepts

The Task

Proactor boosts American Friends of SMK's efforts in promoting Danish culture and art

Project Type

Communication strategies & concepts

The American Friends of SMK (AFSMK), a charitable organization supporting the National Gallery of Denmark, partners with Proactor to elevate their tireless work in connecting with art enthusiasts and patrons in the US and Denmark.

Through the development and execution of communication strategies and concepts, Proactor passionately assists AFSMK in showcasing the fine art of SMK to art patrons and enthusiasts in the US and Denmark through innovative digital concepts, SoMe content, and PR in media such as Fine Art Connoisseur, ArtDaily, TV2, Kulturmonitor, and Kristeligt Dagblad. The tasks include sparring with companies about how to best integrate art as a value in their communication strategy and employee care.

The collaboration has also led to joint communication initiatives with renowned museums such as MoMA, The Metropolitan Museum of Art, and the J. Paul Getty Museum in order to showcase the National Gallery of Denmark's collections to a wider audience.

Through the partnership with Proactor, AFSMK effectively raises awareness and appreciation for Danish culture and the collections of the National Gallery of Denmark beyond the walls of the museum, which ultimately contributes to the organization's success.

“Thomas is one of the most well-organized, dedicated and forward thinking people I have worked with. He makes projects possible with spirit, action and great ideas. Furthermore he's a warm person of mind,” Hanne Støvring, Executive Director of AFSMK.

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